For over 20 years, MIPS has been researching brain injuries and designed its system to reduce rotational motion transferred to the brain from angled impacts to the head, keeping people safer in the outdoors, from casual beginners to professional athletes. MIPS has conducted more than 22,000 tests in their state-of-the-art test lab in Sweden. MIPS’ own Dr. Peter Halldin, with Dr. Hans von Holst, has authored several academic papers on helmet impact biomechanics since 2001.
While MIPS finds it encouraging that more and more brands are acknowledging the damaging rotational motion, there is still a lack of an industry-wide standard from third party testing organizations to ensure accurate information for consumers – something MIPS called out earlier this month.
“We at MIPS have conducted more than 22,000 tests and we know that not all helmets are equally safe, not even the ones that claim to address rotational motion”, says Johan Thiel, CEO of MIPS. “While we hope from a consumer standpoint that Bontrager’s claims are accurate, we are curious to see how it lives up to the tests conducted in our lab.”
“We are a company of scientists, so we’re approaching this in the spirit of collaboration inherent to scientific research. If together, we can make cycling safer for riders, then we will have honored our mission to make the safest helmets possible.”
Greg Fisher, TRUE Communications, firstname.lastname@example.org, +1 707 495 3756 (US)
Marcus Lindgren, MIPS, email@example.com, +46 70 111 21 21 (EU)
MIPS specializes in helmet-based safety and protection of the brain. Based on an ingredient brand model, MIPS Brain Protection System (BPS) is sold to the global helmet industry. MIPS solutions are patented in all relevant markets and are based on more than 20 years of research and development together with the Royal Institute of Technology and the Karolinska Institute in Stockholm, Sweden. MIPS is the world leader in this field and cooperates with 78 helmet brands that offer 448 models equipped with MIPS BPS on the global helmet market.
The company’s headquarters, with 26 employees in research and development, sales, marketing and administration is located in Stockholm together with the test facility. For more information, visit mipsprotection.com.
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